Work Life Balance for Speech Pathologists: Mindful Time Management Tips for Therapists, Clinicians, & Private Practice Owners

46. Social Media Made Easy With Talisa Piña

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Today's episode is a fun one! Tune in to hear my interview with Talisa Piña, Social Media Consultant and owner of Socially-EZ, a social media marketing firm that focuses on parent-centered businesses. Talisa has a special knack for helping speech-language pathologists create engaging content that represents their personality and turns lurkers into clients. And guess what!? In this episode, Talisa gives real-life examples of content ideas that are specific to--you guessed it--speech-language pathologists! If you struggle to find the time to create social media posts, or you feel like you're reinventing the wheel every time you sit down to create content, or you want to dip your toe in the social media water but have no idea how to get started, then this episode is for you! 

In This Episode, You Will Learn:

✔️ how to use storytelling to grow your business
✔️ simple ways to generate social media content ideas
✔️ about evergreen content and how it saves you time
✔️ how to take 5 topics and turn them into 7 weeks of content
✔️ Talisa's #1 piece of advice for every single post you create 


Mentioned in This Episode:

Learn More About Talisa:

Are you sick and tired of feeling overwhelmed by all the things? I can help. Schedule a free consult today.

Come join the SLP Support Group on Facebook for more tips and tricks!

Follow me on Instagram! @theresamharp

Learn more about Theresa Harp Coaching here.

Theresa Harp:

This is Y our S speech P ath: M mindful T time M management for the B busy SLP. My name's Theresa Harp and, as a mom and speech pathologist turned productivity coach, I know a thing or two about how hectic life can be. If you're an SLP who's overworked, burnout and feeling like you're constantly falling short as a therapist and a mom, then this is the podcast for you. I cover time management and mindset strategies so you can learn to love your work and your home life at the same time. Let's dive in.

Theresa Harp:

n\ Hello SLPs, Welcome back to another episode of the podcast . Today I have a guest here and I'm very excited because Piña Pina is here. She is a social media strategist and consultant and she's the owner of Socially EZ Easy, which is a boutique social media marketing agency that specializes in pediatric brands, anyone that works with children and families and, as you all know, there's so many of you out there who work with children and families and, as you all know, there's so many of you out there who work with children and families. So Talisa has a ton of inside information for us. She is a mom herself. Actually, the name of her business, the E and the Z, are for her two kiddos, Enzo and Zoe. Thank you so much, Talisa for coming on the show. Thank you, I'm so happy to be here. Yeah, so why don't you just spend a couple minutes telling the listeners a little bit about your background? I know I gave them an overview, but why don't you tell us how you got into marketing and then we'll dive into some of the content us how you got into marketing and then we'll dive into some of

Theresa Harp:

the content. Oh, that's a fun little roller coaster, right? So I was actually a special ed teacher for 12 years so and I at one point, when I was actually in college, I wanted to be an SLP. So that's fun, just sticking with education and just kind of fast forward. I was very pregnant with my second, with Zoe, and I just didn't want to go back to work. I had kind of done very informal Instagram management for different people family members, honestly and I just kind of started toying with the idea of doing it for real. So I, as a true lifelong learner and teacher, I started taking all the courses and learning everything that I could to be the very best. And that is where, socially easy I mean the super, you know spark notes version of it. But that's how it was and because I just wanted to make being a mom my entire personality that is why it's my target audience are brands that help children and families, and both my kiddos actually are in speech therapy and both my kiddos actually are in speech therapy. So that's why I even niched down further to specialize in therapists.

Theresa Harp:

Yeah, so I remember you mentioning that your kids were in speech or had had speech at some point when we talked, way back when, whenever that was, and I just think it gives you such a well-rounded perspective on being able to work with and support service providers who focus on things like speech pathology. Can you speak

Talisa Piña:

about that a little bit, absolutely. So here's what I've seen a lot of people they try to work with um like speech pathologists and other therapists. They try to work with service providers that are business managers. Whatever the case is that that used to be speech pathologists. However, they cannot remove themselves from the speech pathologist mindset and brain and just place themselves in the target audience brain, which is the mom brain, right? So I am literally in their target audience. Since my kids both do speech. My son was evaluated for OT. He didn't qualify but they even told me that he could use it a little bit, but I didn't want to spend the time. So I am very involved with my kids and I'm just, I'm in my target audience, target audience, you know. So it's full circle and I just know and obviously, as a mom excuse me I I'm in all the mom groups. I share everything with my, with my friends, friends, and I'm like, hey, how does this resonate with you? And they give me feedback. They, they are my, my mini marketing pool.

Theresa Harp:

Which is so funny, cause they probably love that. The therapist probably love that too, at least the ones that own a own their own practice. Yeah.

Talisa Piña:

Yeah, I mean, it's just it's. It's great, because a lot of times I feel that as professionals, we almost feel that we have to prove ourselves too much and we get so into the, into the niche specific jargon that your audience may not understand, so you might lose them, and so we need to make sure that we are basically, when we're creating content, we are in our target audience's brain, like how are they going to perceive this? How is this going to resonate with them? And that's where I can help, because how does it resonate with me? You're trying to target me too.

Theresa Harp:

I love that. I think that's such an important point that I really want the listeners to hear, because this is something that it took me a little while to wrap my brain around as well of what you just said where we as SLPs, as the professionals we live, breathe speech pathology, we know the lingo, we know the research, it's our passion, it is our sole focus when we're in that mode, in that work mode, right, and so sometimes, while that brings along lots of advantages when it comes to marketing, trying to get clients, trying to build your audience, trying to serve more people, it can actually hold you back. So can you talk a little bit more about that, because I think it's really important that the listeners are able to wrap their mind around this.

Talisa Piña:

Right. So let's say you are teaching a kiddo an R sound, right, okay, yeah, the dreaded R.

Theresa Harp:

We hate R's yeah.

Talisa Piña:

Not all of us. Some of them, some love them, but everyone else was like we're taking the R sound right, and and I mentioned R because my son's about to start the R sound, so that's why it was very top of mind and you know you're not going to go into teaching that R sound, explaining all the high level things to the kiddo, right? Who is your target audience when you're teaching? It's the kiddo, so you have to teach it to him, because I'm speaking as if it's my son. You have to teach it to the child's level. So you have to teach whatever and give whatever information to the parent's level.

Talisa Piña:

And it's definitely not because I don't think your audience is intelligent, it's simply because you went to school for this, you graduate, you're the professional. The parent is a professional in something else. So we just have to kind of keep that in mind. We have to keep in mind that just kind of transfer over what you know. When you're teaching something to a kid or you're going to target that, and same thing for content, you're going to target parents.

Theresa Harp:

Yeah, that makes sense. Yep, that does make sense, yeah, and so you know, trying to maybe modify, simplify our language and make it meaningful to what families would connect with and would maybe absorb and retain, it sounds like that's something that should be considered, as we're creating content for our private practice.

Talisa Piña:

Correct, so we can think of it. There's a few ways to create content for an SLP. One is what are parents asking you when you're done with the session and they have questions? What are they asking you? They're giving you content ideas, because if that parent has a question, guaranteed other parents have a question. And then how did you answer that question? Because I can promise you you didn't start going into like deep philosophical explanations with that parent. You explained it in a way that the parent would be able to understand. That is how you have to create your content.

Theresa Harp:

Yes, and I think too, with with the way that the world that we live in now, right With, there's more and more, it feels like, there's more and more social media platforms that are popping up and there's a ton of content that we are just surrounded by, inundated with and, like that mindless scrolling that we all do, right, it's just information overload, sensory overload. So I guess my question and where my brain went as I was listening to you talk, was okay. So if I'm going to use the questions that families are asking me for content creation, how then do I make it stand out so that parents stop scrolling and are reading and are connecting with what I'm sharing?

Talisa Piña:

That is a fantastic question. The first thing that comes to mind is storytelling, so I'm not going to tell you all three tips to help your child, to help your picky eater right, if you're doing feeding therapy? Okay, we don't want to hear the three tips, okay, what I want to hear is this is how I changed my patient to lick broccoli.

Talisa Piña:

Okay, and in there we're going to give the three tips, right, but now we are showing exactly how it worked. We're showing a transformation story and parents are going to be able to resonate with that, because then they're going to be like, oh my gosh, wait, maybe I can try that, or that sounds too complicated, I'll just take my kids to her you know, so, with storytelling, that's really how you're going to stand out, because gone are the days of just lists.

Talisa Piña:

We don't want to hear lists. We are like you said, we're overstimulated. So we want to keep it simple. Right, we're going to use the acronym KISS. Keep it super simple. I know there's a different way to say it, but we're going to keep it nice, okay.

Theresa Harp:

So keeping it simple, yes, and using storytelling, which you know what when you, when you say storytelling? So I've been working on content creation for a while in terms of I mean, recently, this has been my focus, beefing up my content, getting more comfortable on social media. This has been sort of an area of growth for me over the past three or six months, and one of the things that I have struggled with is storytelling, because in my mind, I'm like I don't know how to tell a story, but I, through research and kind of observation, I've learned okay, maybe it's not exactly what I think it is and maybe not so scary after all. So why don't you tell us how can we think of storytelling in a way that makes us realize that we all can do it?

Talisa Piña:

We tell stories all day long. When you sit at the dinner table with your family, what are you doing? You're not giving, you're not spitting out facts, you're not. You're not the encyclopedia, you're talking about your day, right? So we are all natural, it's innate. We are all natural storytellers. So it's just about honing it in and trying to keep it under 45 seconds, even though, even though they're saying that longer content is going to be going up, but, um, that I I'm not fully convinced with that yet. Um, but we still, we want to keep it concise. So think about when you say a story, if, if you try to think of something, um, I don't know why. This is what I came up with.

Talisa Piña:

Let's say, you're out, you're shopping and you run into Jason Momoa, right? Okay, that's right, I know he was recently in Miami, so that's top of mind for me. Okay, I missed out on it, though. So you run into Jason Momoa. That's going to be the highlight of your story, right? You're not going to start off with? Well, I got in my car and I was like man, what am I going to do? I kind of want to go to the mall, but I'm not sure. Maybe I should go pick up a bottle of wine. So I drove to the mall. No, you're going to be like wait until I tell you how I met Jason Momoa today. That's a book and then you're going to talk about it. Granted, that's an actual story, but that's how you have to think about it. How do you, in a natural conversation environment, start stories? You basically start in the middle and then you kind of go to the beginning and then you go to the end right, ah, yeah, so that's what we want.

Talisa Piña:

To tell stories, okay, how did you take your um, your patient, that um, I don't know. I'm trying to think of something good.

Theresa Harp:

I'm thinking of a child who's only giving like single words and they're trying to get longer sentences, or maybe they've never even made their said their first word yet.

Talisa Piña:

Yes, my patient just said their first word. This is how I got it done. What? How did they say their first word? Okay, we started off with this, we did this, we did this. Notice how you're saying what you did. So you're giving that information, but you're saying it in a story.

Theresa Harp:

Love that, so it catches attention. It catches their attention. It's meaningful, it's relatable, they can identify with it and they can connect with it. That's what I'm hearing.

Talisa Piña:

And it's going to stick in their mind longer because we remember stories more than we just remember facts. Yes, it's memorable, you're right. You feel that connection. You feel it, especially if you see yourself in it. You know, I'm not going to. For example, I'm trying to come up with like I work with speech pathologists but I can't think of a single thing to talk about, right, um, I can't think of like the facts be. But I immediately thought about the r sound, because that's what's resonating with me, because of my son yes yes.

Talisa Piña:

However, that probably would not have resonated with me six months ago because we weren't working on the R sound. So this also we have to talk about repeating yourself constantly.

Theresa Harp:

Okay, so you mentioned repeating information or kind of you know, using posts again more than once. Like, talk to me a little bit about that, because I know some people we think that we have to, just, you know, come up with new ideas, new ideas, new ideas, and that's. It's sounding like that's not exactly true. So what do we need to know?

Talisa Piña:

We're going to take it back to what you all know right, Working with kids. When you are working with a new skill, do you only teach it once or do you teach it over and over again? You?

Theresa Harp:

teach it over and over again, right, okay?

Talisa Piña:

So we can see this in a few different ways. So, for one, let's say we're working on the S sound. They mastered the S sound. Then we bring in another sound. We're still going to go back and talk about the S sound. They mastered the S sound. Then we bring in another sound. We're still going to go back and talk about the S sound, even though they've mastered it, because we want to make sure that that is still working. Right, totally guessing, because I'm not a speaker. Uh-huh, yep, you're okay. Perfect, I'm like. I'm thinking when I was like a teacher, you know that I, I was an English teacher. So when I had to, when I would teach let's say, I don't know something about poetry, even though I would teach more things about poetry I would still refer to what we taught before to remind them of that initial foundation. So it's the same thing when we are creating content One, your audience only about 10% of your audience sees any given content.

Talisa Piña:

Only 10% and it's not because of you, it's just because you can't expect people to be on all the time. You can't expect. Imagine how many people they follow, right? Yeah, so maybe you posted it at a time that they were not on, okay, maybe. Whatever the case is, is point is that and you're constantly getting new followers, right, so what they're supposed to miss out, okay, so stop overcomplicating it. Every quarter or so, post it again. I have one post that I post every. I try to post it every four to five months, and it's just don't post square posts anymore, that we want it more vertical, and it's the exact. I recorded it once. I use the same reel cover, I use the same video, I use the same caption. I just post it again, and it hits every single time Wow, now yeah, yeah, so it takes the.

Theresa Harp:

It sounds like it takes the pressure off of us a little bit because it's less, maybe less content than we have to. We don't have to recreate the wheel every time.

Talisa Piña:

Absolutely don't. So I always suggest that people have a bank of evergreen content content that's not about what's going on right now. So, for example, a piece of content that I just posted about was about my membership, that the doors are closing, whatever. Whatever. I can't post that again, right? That's a one and done piece of content. However, I have the one about the square post, I have one about engagement. I have a bunch of different evergreen content that I'm having an off week. I don't feel like doing anything. I'm just going to grab one of those. I'm going to grab a post and I'm going to post it again, because people also forget.

Theresa Harp:

Yes, that's true, right, they? Even if they've seen it the first time, they might not remember it, they might, they're. Even if they've seen it the first time, they might not remember it. It's very unlikely that they're going to have understood and retained that information.

Talisa Piña:

So it doesn't hurt to see it again. And something else that might also impact it is that something that maybe they saw before will impact them different today, because everybody's life changes every single day, so maybe they're in a different stage of their life, like what I mentioned about the R sound. So before, if I would have heard something about the R sound, I wouldn't have paid attention because we were working on TH. Okay, so I was focusing on TH. Now, if I see something about the R sound, I'm like, okay, wait, I need to. How do I help focusing on th? Now, if I see something about the r sound, I'm like, okay, wait, I need to. How do I help? How do I do this? So it's gonna resonate with me more, even though it was already posted four months ago, six months ago, whatever it may be, um. So we don't have to keep reinventing the wheel. We could just keep getting things over and over again. If you want, um.

Talisa Piña:

Another thing that you can do let's say you don't like the way that reel came out. You've gotten better at recording reels. Just take the same script, take the same idea, change the hook a little bit and post it again. You don't have to actually think of a new idea. And, speaking of recycling ideas, your audience needs to hear things at least seven times before they make any kind of change. So what are seven times? One's going to be a reel the same idea, right? One's going to be a reel. One's going to be a carousel. One's going to be a story. One's going to be an Instagram live. Don't freak out, it's okay. One is going to be a single graphic with a strong, with a strong caption, and then we can do two more either another reel and another carousel. So then you are hitting every type of user, because some people don't like to see reels, right, or maybe they like to see only the trending audio reels, which is another type of content that you can put a training audio reel, but not a talking head reel, okay.

Talisa Piña:

So you're gonna same idea and keep recycling it and you can use ai to kind of help you change it up a little bit, but using the same idea. But so it's. Let's work smarter, not harder. Situation and you're hitting your entire audience. You're really helping them out because sometimes they just don't want to sit there and listen to you talk. Sometimes they want to scroll through a carousel.

Theresa Harp:

Right. But as I'm listening to this, I'm like I'm thinking from a time and energy perspective. I'm like, okay, so you know, repurposing or recycling, love that, because that's just one topic, one sort of message, maybe modified in a little little, you know, a few different ways and then used across seven, you know, used in seven different ways or formats or whatever. But then, on the other hand, I'm like, oh my gosh, I'm hearing carousel and story or real and post and live, and I'm thinking I don't have the time to do all of that. So can you talk a little bit about that from like a time and energy perspective?

Talisa Piña:

Do you have the time to come up with seven different pieces of content and create copy for completely different for each one, or do you prefer to think of one topic and create the same seven times?

Theresa Harp:

I'm like is there option number three? Is there door number three? Is there anything else that we've got Like? Is there option number three? Is there door number three?

Talisa Piña:

Is there anything else that we've got? I mean, if you, it's actually a huge time saver and it's a huge burden taken off your shoulders if you just do that, especially with your evergreen content, because then you have, let's say, you come up with five topics. Okay, Five topics. One and this is like intense If you want to post every single day, weekday, which is not necessary, okay. If anybody tells you that you have to post, like on a grid post, every single day, they're out of their mind and they have nothing better to do with their lives.

Theresa Harp:

Okay so that's a relief.

Talisa Piña:

Okay, good Okay we're listening.

Talisa Piña:

We love creating content or we have the time. Times are slow right now and we want to pick it up. We have the time to create content. All you have to come up with is five different topics. So you're going to talk about topic one on Monday, then topic two on Tuesday, you know, and so on and so forth, and then from there, you're going to create those seven pieces of content. So now you have content and you're done with the ideas for seven weeks, cause now you're going to start rotating everything.

Theresa Harp:

Oh, okay. So if I have a topic of, let's go back to the R. So I've got the topic of the R and that's my topic, for is it day one or week one? Did you say Day one, day one? Okay, oh, I see what you're saying and then I do like a carousel post on it.

Talisa Piña:

Right Day. One day. One week one is our reel Day day. One week two is a carousel Day. One week three, I mean. I mean you can obviously it doesn't have to be like right, not you know, but it's you can right, rotate them out or you can just, if you really want to be like that type a, I mean go for it. One day is your day, like yours, you know, um, and then you don't have to keep thinking of it, of different topics, because everybody always asks I don't know what to post. Five topics and you are set for seven weeks.

Theresa Harp:

Yeah, wow, okay, so five, just coming up with five topics, and you've already, you know, pointed out that we can get content directly from our clients or their families with the questions that they're asking. Any other suggestions on that question of, like, what do I talk about? How we come up with those? Like, we've got the R, what are the other four ideas? Any other suggestions or strategies to help us come up with those ideas that are going to be relevant to the target audience?

Talisa Piña:

try to keep it simple, because I can come up with a million ideas right now. Then they're all like going right through my head, so I want to make it very straightforward. Like I said, talk to your clients, um. Another one is join mom groups, um, and Facebook groups and all that, and just ask, hey, what are you curious about? And create content. Ask literally in your, in your stories hey, I'm creating content. What do you guys? What do you need to know? Um, go on different forums. What are people asking? Reddit is a good one.

Talisa Piña:

Um okay, um, yeah, there's, there's there. There's a website called um answer the public, and there you can also come up. It's basically Google trends, um, or like search trends, um, and then and then another one. So I'm giving you so many ideas of where to find content, right? Yeah, probably the easiest one is if you go to Google and it's going to. Let me see how I can explain this. So if you go to Google and you search in, um, speech therapy, okay. So if we just search in speech therapy, I have a, I have a post on this, um that I can send you, so you can like put it in the show notes if you want.

Talisa Piña:

If you Google speech therapy, um, and then you know a bunch of things are going to come out, then there's going to be other suggestions for your search, right? So? Other things that people are asking, and if you click the arrow to kind of show it and then you click it up, it gives you more topics and these are all hot Google searches that people are actively searching for. So you know you're going to be hitting your target audience because people are really looking for this. It's not going to give you weird questions. Just that, susan from down the street is the only one that's asked. Yeah, you know, um, so that is probably the easiest um low-lifting one that you just okay up on google. Um, I don't know if I did a good job at explaining that.

Theresa Harp:

Yeah, no, I'll link the public, whatever you said, like ask the public or whatever I'll link that in the show notes. And then, yeah, so it sounds like what you're saying is you kind of ask the question in Google and then when you look at the results you'll see related searches, something along those lines, and then you look at what those phrases, those keywords are, yes, and use that to generate content.

Talisa Piña:

So I just went on Google to make sure that I'm giving exact like things. So let's say okay, so I don't like this because it's just telling me, like, how to become a speech pathologist. But, um, there's a section. So I I just typed in, I googled speech pathology. Apparently most um parents know it as speech therapy, so that's something to consider.

Talisa Piña:

Um, but here there's a section that says people also ask so you can go to that section and it has one, two, three, four questions, and then you, there's a little arrow that will that when you click it shows the answer. When you click the arrow to go back up, it just gave me two more questions that people are asking. So you just go through each one of them and each time you you click that arrow, it's going to give you two more new ones and then you kind of, just which one do you want to create content on?

Theresa Harp:

Okay, yeah, I mean, it sounds like there's an endless amount of topics that you could choose, and I know, for someone like you, that's the way your brain is wired and that's the way that's what you like live, eat, breathe, right Is everything could be. You probably see things and think about things and you're like, oh, content, like, oh, that could be something, oh, that could be something. And for SLPs, like we didn't go to school for this, this isn't our background, we don't have a whole lot of experience in this area, and so I think it's really important that the listeners understand that you don't need a lot of experience and training in this area. It's just connection. It's stuff that you want to talk about and stuff you want to hear about. I mean.

Talisa Piña:

it's just. I mean, what is social media? It's about being social right, so it's about building those connections, it's about relationships. So that's something that you really have to focus on, like you have to kind of post in a way. Why would a parent choose you over the other million speech pathologists? Speech pathologists? It's simply because they resonated with you. So what is your brand? Are you gonna come off as that best friend therapist that they want to hang out with when their kid is done with therapy? Are you gonna come off as more of I'm here for the kids, not so much for the parents? Are you going to come off as more of that professional, because some parents like that right More of that. Like you know, this is straightforward, this is the way it is. Like you know, no nonsense, what. Who do you want to resonate with? And that's what you have to embody and that's who you have, how you have to create those relationships and those connections.

Theresa Harp:

So be authentic.

Talisa Piña:

Be authentic.

Theresa Harp:

I'll be authentic. Yeah, I'm listening to you. No, but it's it's no. It's so important that you said it that way because we, as SLPs I think especially for newer SLPs or SLPs who are new to prep, to owning a private practice I think there are many of us that have this sort of scarcity mindset, where we're like there's a million slps and I want to get the clients and I don't know how to get them and how you know, I'm nervous, I'm not going to have any clients and that is such a limiting belief that prevents them from showing up in a way that resonates with people.

Theresa Harp:

And you know, I could go on and on about all the ways that that that that holds them back. But what I'm hearing is you know, yeah, maybe there are a bunch of SLPs, maybe there are 10 other private practices in a 20 mile radius, but each SLP is different. Each one has a different background, each one has a different approach, each one has different personality, different values, and so there's plenty of clients to go around, because you're not the SLP for everyone, but you're definitely the SLP for someone.

Talisa Piña:

Exactly, exactly, and you have to also think about it as you. Social media is basically free. You're just investing your time. So this have the amazing opportunity that people before did not have to reach your people to reach your people, because your clients are going to be your people. So you just you have to kind of switch that mindset. It's not like I have to post on social media. It's like I get to post on social media, I get to build these relationships and I get to build my, my business. So, um, that's something that um, that, when you're kind of feeling in a rut that you don't want to post, think about it that way, like you get to do this. You have this incredible free opportunity.

Theresa Harp:

Right and it's. It's something that can feel fun and creative and it doesn't always feel like that, but it can like that, can be a creative outlet and it's another way to serve. And I think that's really important for the SLPs that are listening to recognize is that it's not about social media and content creation is not about I'm going to say what I need to say in order to get a client. It's about how can I help people who are in my audience and on this platform and, yeah, maybe at some point it will become a client, it will become a relationship, but all I'm doing right now is serving. I'm just, I'm giving information, I'm connecting and those are the things that we do best as SLPs.

Talisa Piña:

And you never know who's watching and who's going to who knows who. Yes, I've had people sign up for my services that just completely out of left field. I'm like, hey, where did you come from?

Theresa Harp:

but welcome you know, yes, the lurkers yeah, it's the lurkers.

Talisa Piña:

And then just um, like, I have somebody that signed up for a one-on-one. They weren't even following me and they, um, they, they, they got my, um, my one-on-one consulting service because a follower of mine referred me to them. Wow, so yeah, a follower behind you has never done business with me, by the way, they just Okay, yeah.

Theresa Harp:

Okay, yeah, and so I guess this is what I've experienced and what it sounds like you're saying is you don't always know who's listening and who's watching, and even if it feels like nobody's out there, this is just like podcasting. By the way, it's very easy. You have a mic right and you're just talking one side and it's like is there anyone out there? Can you hear me? So it's, it's, it's okay If you're not getting a whole lot of it looks like you're not getting traction, If you're not getting, you know, engagement, right. I mean, of course, we want to optimize that as much as we can, but it sounds like we we can sort of we don't have to beat ourselves up and panic if it looks on paper like it's not really going anywhere right?

Talisa Piña:

uh, there's a few. There's so many analytics that that could be a whole other podcast, so I'm not going to get into it. But you can't only focus on the likes, um, because that is such surface level in like engagement analytics that's not going to tell you anything. So don't hide your likes either, because that's an option. Don't hide them. If you're hiding them, that means that's kind of giving off that you're not proud of your content. So own it. Be proud of your content, go into social media and actually engage with parents, engage with other SLPs, even, yes, with your competition, because, exactly what you just said, not everybody's the SLP for everybody, right? So, um, my clients are constantly referring each other back and forth because they specialize in other things. They, you know. So engage with your peers, engage in communities that you know that parents are involved in, and build those relationships.

Theresa Harp:

Love it, love it. Well, this was such a treat to have you. On One of the questions I like to ask, before we kind of talk about where people can find you is, is there anything that we didn't talk about that I didn't ask Because I know you could go on and on for days. The post is who are you serving in that post?

Talisa Piña:

every single post needs to have a specific goal and a a measurable goal behind it. Are you doing it to serve your clients? Are you doing it, um, or to educate? Are you doing it to inspire them? Are you doing it? What is the goal behind that post? It to inspire them? Are you doing it? What is the goal behind that post? And make sure that that goal is going to resonate with your target audience, not with your peers. That's, I think that's like the best advice that that that I could give. Just make sure everything has a goal.

Theresa Harp:

Love it. Well, slps are very familiar with goals. We're very goal driven and we use them all the time with our clients, so that shouldn't be a problem. I'm sure that that will really resonate with everyone who's listening, and you just you shared so much information and insight, so thank you for coming on the show. Let's have you tell our listeners how they can find you and just give us a little info. I think you said you have a resource for them, so tell us all the things.

Talisa Piña:

So all the things, let's start off with the free things, right, because everybody loves free. So I have a freebie that I created. It is, I think, maybe 14 content ideas for therapy Tuesdays. So it's just, it's a list. It's very straightforward, there's not much fluff to it. It's here you go. You don't have to think on Tuesdays Because I feel like a lot of times we're like, okay, that's fine, we can create content, like for the grid, but what do we post in stories? So this will help you with stories, um, so that's a freebie that I am offering and I, uh, I hope you take advantage of it. I would love anything to tag me in it or at least send it to me. So, in order to send or tag me in it, um, you can find me on instagram at sociallyez the letters e and Z, like you mentioned at the beginning, like for Enzo and Zoe. So, again, that's sociallyez and what else.

Theresa Harp:

I don't remember what else you asked me Tell us real quick about your membership, right so?

Talisa Piña:

that's right. Yeah, I have a business. I'm just giving away for things. So I have this amazing, amazing membership. That is group coaching, but with the one on one field. That's how I, I, I market right and it is. It's just so much fun.

Talisa Piña:

Every month we have two live calls. One is a master class that either I give or I bring in, uh, guest experts to give. For example, um, in january we had a copywriter, an expert copywriter, come in and talk about the different buyer types and how to write copy for each one. Um, then, I think in um, in march, we're gonna have a business coach come in and talk about I don't remember, but I know it was a really good topic I was very excited about. So, you know, and I've given masterclasses on stories, on storytelling. That's a huge masterclass, all of that stuff. Remember, I was a teacher for 12 years, I love teaching.

Talisa Piña:

So that's, you know, one live call. And then the other one is just an open Q&A where people come in and ask me all the questions hey, I want to launch this. What do you think about the marketing behind this? I'm having this issue, you know, and we basically mastermind it out, we brainstorm it out and it's a lot of fun. So that's the live calls. Then we have a Slack community, which is basically a very straightforward Facebook group without the distraction of Facebook, and there we have conversations going on where we talk about. You can ask for content review, you can ask questions. I send any new trends that I see coming up. Speaking of trends, you also get every Monday an email about the trending audio that you can use that week. So that will also help you plan content, along with different hook ideas for you, and since I do have a bunch of SLPs in there, I usually just do hook specifically for SLPs.

Talisa Piña:

So it's it's very awesome, yeah, and I mean there's a bunch of I have weekly challenges in there, so that's a make sure that you, you know, keep that visibility up. I do the heavy lifting for you.

Theresa Harp:

You just kind of have to put in the work you have to be there and be ready to to, yeah, roll up your sleeves and get to work, but it's like having an expert in your back pocket is what it sounds like. So what an awesome opportunity. We'll link to that in the show notes so people can check that out and you can follow Talisa, like she said, at sociallyez. We'll link to all of that in the show notes. Thank you so much for coming on, talisa. This was so much fun.

Talisa Piña:

It was a lot of fun. Thank you so much.